Power Talks!

Put our expertise to work for your organization

Breakthrough Business Performance offers a number of highly innovative presentations and workshops for professional trade associations, conferences and organizations that want their members to learn about the power of surveys and assessments to grow their businesses.

All programs are highly interactive, can be delivered in different time periods, and are additionally tuned to your organization’s needs. If you are looking for more substantial educations, these topics make wonderful full- or half-day workshops. To learn more about how our presentations can benefit your business or group, give us a call at 508.788.0446 or email us.

Here is a sampling of the powerful programs we offer:

Seven Ways for Using Surveys and Assessments to Grow Your Business

Ronna Cohen, president of Breakthrough Business Performance, will share her extensive knowledge to show you how to generate new revenues and expand existing projects. This highly interactive program will offer strategies on how assessments can provide insights that showcase your expertise and enable clients to see the value of the work you do and the skills you bring to the table.

Ronna will illustrate how “quick surveys” can be used to:

Leverage Assessments for sales growth
Turn speaking engagements into sales opportunities
Engage participants in your next training or speaking engagement
Showcase your expertise in today’s social media environment
And more . . .

The bottom line? You will learn creative ways to use an assessment to open a dialogue with prospects and clients that leads to real business results. In addition, you will leave with an action plan to grow your business and increase revenues using the power of surveys and assessments.

TOP

Leveraging Surveys in a Social Media Environment

Today’s social media sites have opened up a new world of marketing possibilities. Expanding your visibility and credibility in these new venues is a must for busy professionals looking to expand their current client list. If you are a consultant, coach, speaker, or trainer you can increase your online visibility and expand your marketing reach by combining social media with the power of surveys.

Ronna Cohen, creator of BreakthroughAssess, the premier assessment development software and a veteran consultant, will show you specific examples of better use of today’s social media programs to reach out to prospective clients, create greater insight for your readers and showcase your expertise.

Participants will leave with concrete strategies and actionable ideas. Ronna will demonstrate how to:

Use surveys to add value to your blogs and tweets
Post survey results on social networking and group discussion sites
Mine social media to reach the contacts you need to create a benchmark study
And more . . .

This highly interactive presentation will give you the tools you need to leverage surveys in today's social media environment and easily increase your market presence.

Top

Turn Your Next Speaking Engagement into a Sales Opportunity: Using “Insight Surveys” to Motivate Prospective Clients to Take Action

Speaking engagements are a tremendous opportunity to showcase your expertise to prospective clients. A good motivational presentation inspires clients to look beyond their current ways of thinking and gain insight into how they can improve their businesses and motivate their staffs. Participants leave with a renewed energy and commitment to create change within their organizations and often within their own lives, based on your presentation.

You’ve motivated them. Now, how do you turn that motivation into a sale? Ronna Cohen, president of Breakthrough Business Performance, will discuss strategies for integrating content and follow-up surveys to transform motivated attendees into new clients. This highly interactive presentation will discuss:

Creating content that will assist participants in recognizing where the holes are in their businesses
Motivating them to take action
Using follow-up surveys to get you in the door and leave with a contract in hand

This presentation will be highly interactive, focusing on how well presenters can build on keynote addresses, seminars, workshops, boot camps and other presentations to land new sales from the podium.

Top

Using Surveys and Assessments to Create an “Ah-Hah” Moment

It is often difficult to stand out in a crowded industry and showcase your expertise. Assessments provide a process to break down the barriers that prospective clients often put in the way. A well-written assessment can effectively produce an “ah-hah” moment, when prospective clients see for themselves the roadblocks that have stalled their success. These moments allow clients to realize the importance of embracing change and moving their companies forward.

Join Ronna Cohen, president of Breakthrough Business Performance, for an in-depth discussion on how to use assessments to motivate clients to take action. Ronna will show you how to create "ah-hah" moments that will:

Give clients greater insight into their business strengths and areas of vulnerability
Provide greater clarity and motivation to take action
Define the steps necessary to create positive change
Allow them to recognize the implications that not implementing positive change will have on their organizations

Breaking through a prospective client’s barriers to change can be difficult. Learn how to use surveys and assessments to create an “ah hah” moment that will motivate clients to embrace change and take action to move their businesses forward.

Top

Build More Profitable Relationships: Using Assessments to Better Engage Clients

Your clients count on you to help them get to the heart of their companies' needs and clarify the real challenges they face. They often tell you what they think those challenges are, but are they seeing the total picture?

Do they truly understand their strengths and weaknesses
Do they see issues affecting their companies through the eyes of employees and key stakeholders?
Do you have the information needed to provide the level of insight they require?

Ronna Cohen, president of Breakthrough Business Performance, will help you understand how assessments can break down the barriers prospective clients put in the way, providing critical information about a client's staff, organization and operations in order to produce positive change within a client's business.

You'll learn assessment strategies to engage current as well as prospective clients and learn to open doors to companies you thought were beyond your reach.

Build More Profitable Relationships will show you how to motivate clients to take action, enhance your standing within a client company and build long-term client relationships.

Top

Star Power and You: Seducing the Media

The news media is always hungry. They need experts 24/7 to explain the latest trends in business and society as a whole. You can push your practice into the spotlight and generate real star power with a benchmark study that sheds light on a new market or industry.

Ronna Cohen, president of Breakthrough Business Performance, will discuss what it takes to be identified as an expert; including key strategies for conducting benchmark studies and leveraging survey results with the media.

Learn how to create a benchmark survey and use the results to:

Generate star power and become an expert in a new market
Gain media attention with press releases, articles, white papers, etc.
Keep your social media sites current and relevant
Become a keynote speaker and reach top prospects
Answer questions clients need answered

With Star Power and You, you'll learn how to eclipse larger, more experienced competitors, stand out as an expert and grow your practice.

Top

Ten Ways Surveys Can Help You Launch a Successful Consulting Business

Each year thousands of new consultants enter the marketplace. Many have left corporations to create a better future for them. Others have chosen consulting as employers downsize. Whatever the reason you chose to become a consultant, you want to build on your experience and create a thriving practice. But how do you:

Showcase your expertise?
Make a name for yourself in a crowded marketplace
Land those valuable “first clients” on the road to success?

This webinar will show beginners and novices alike specific techniques for breaking through traditional barriers and using surveys as a launch vehicle to jump-start your business. Ronna will demonstrate tested strategies to engage prospective clients and help you gain visibility in your target market.

Create special “insight surveys” that motivate prospects to buy your services
Offer assessment packages that are easy to sell
Gain instant credibility in your chosen field with a benchmark survey
Pre-qualify clients with sales assessments
Offer a free assessment to reach a broader audience

If you want to launch your business on strong footing, then don’t miss this presentation!

Top